About Me

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About Me, Jayne Hartman with Forte Digital Marketing

Illuminating Western Businesses in the Digital Landscape


I grew up on a dairy farm in Southern New Mexico, and loved every minute of it. That’s what I wanted to do when I grew up. I studied Agriculture Economics and Agriculture Business at New Mexico State University. I worked on the dairy and on our farms throughout that time as well. It made my grandpa so proud that after he immigrated here from Holland in the '50s, I'd continue the family business. I even milked my own cow for a while and grazed her in pasture behind my farm house. But sometimes things change and we ended up having to sell the dairy.

My husband and I knew we wanted to own our own business and his dream had alway been to run a welding and fabrication business. So that’s what we did in 2014! I started learning everything about running a business online. We started a Facebook Page and then an Instagram. Then I set up our Etsy shop and learned all about digital marketing strategies and social media strategies. Then how to use Email Marketing to connect with our customers, and to leverage Pinterest to direct traffic to our Etsy shop. I love using storytelling marketing because your customer wants to know the story around what you're selling and the story about how your product will solve their problem and make them feel. We buy from people we know, like, and trust.

In the last few years, I drove headfirst into the ins and outs of Paid Social Media Advertising and now I’m ready to take on clients! Paid Ads has made such a huge difference in our business, automating new client acquisition which allows us to spend more time actually making money. I have the entrepreneur bug, and as I learned how to run ads for our business I thought, "I can do this for other businesses! I could even do this for Agriculture (or Western) businesses and get back to my roots in a way: playing a part in the success of these businesses I really believe in."

“West” isn’t just a dot on a map. It’s a state of mind, a way of life. -OftheWest.co

As I begin my Marketing Agency, I want to offer you my services at a huge discount (60% off) to my first 5 clients! I still am working with both of my mentors and have completed my training. I am eager to get started implementing all I've learned.

I am technically a “new” Ads Manager, but I want you to consider 4 things..

  1. I am well educated. 🏫 I have a Bachelor's Degree in Agricultural Economics and Agricultural Business from New Mexico State University where I made the Dean's List every semester. My favorite classes were marketing and I really excelled in coming up with interesting product placement for Ag commodities. I have also taken a courses in Paid Social Ads, Pinterest Marketing, and Email Marketing.
  2. I am a business owner. 🧑‍💼 I know what it’s like to run your own business and I know Agriculture. I’m not some bro marketer pushing my strategy and taking your money for you to never hear from me again. (I've heard the horror stories) I want to come alongside you and work with you to put together a marketing strategy that aligns with you and your brand and also feels good to your customer, with frequent checkins and clear analysis of the numbers so you can see what's working.
  3. I am offering my services at a huge discount. 💰 This is a great option if you’re just getting started and want to see what Ads can do for your business! I offer a 30 Day Lead Generation Campaign and a 3 month Retainer Package.
  4. I am a mother to 3 little boys. I think this shows my tenacity and is worth mentioning! 😂 

Check out my website for pricing and packages. Schedule an Interest Call.

And if you feel like you’re ready to run ads, join my Email List for my FREE Get Ads Ready Checklist!

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